August 8, 2022
The supply of ET7 is coming near near, and the slow gross sales scenario is

The supply of ET7 is coming near near, and the slow gross sales scenario is anticipated to vanish out in 2022

In 2021, NIO offered 90,805 vehicles, a year-on-year surge of 108%. On the other hand, its rating amongst rising automakers by way of gross sales quantity dropped from the primary in 2020 to the 3rd. That is basically suffering from 3 components.

First, the supply plunged in October 2021 because of the reorganization and improve of the manufacturing line in addition to the preparation for the release of recent merchandise.

2d, the impending ET7, ET5 and ES7 will all be delivered in 2022, which ended in an opening right through 2021 when the prevailing fashions ES6 and EC6 have been squeezed by way of new more potent competitors similar to Type Y and BMW iX3.

3rd, new vehicles have been basically offered in first-tier towns. In 2021, NIO noticed the perfect gross sales quantity within the economically evolved coastal provinces and towns, particularly Shanghai, Beijing and Hangzhou contributed the overpowering 33%.

Per 30 days supply of Nio vehicles 2021

In 2022, NIO will ship 3 new fashions one after any other, and its slow gross sales standing is anticipated to vanish out. ET7 delivered on March twenty eighth is the primary style in response to the NT2.0 platform. It’s supplied with NIO Self reliant Riding (NAD). When put next with NIO Pilot, it provides emergency lively Parking Help (EAS), emergency lane maintaining (ELK), Complex Motive force Tracking Device (ADMS), Energy Station Parking Help (PSAP), self reliant using purposes on some city roads, and many others.

ET7 is supplied with 4 NVIDIA DRIVE Orin chips with a computing energy of 1016TOPS. Two Orin SoCs are used as grasp chips to comprehend NAD full-stack computing. The 3rd Orin SoC acts as a redundant backup; if any major chip fails, NAD can make sure that protection. The fourth Orin SoC implements native coaching, and will personalize coaching as in keeping with person conduct to hurry up NAD evolution.

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Relating to {hardware} configuration, ET7 is supplied with radar, ultrasonic radar, 1,550nm LiDAR and CVIS belief controls in preparation for device upgrades for higher-level self reliant using sooner or later. It’s price citing that the solid-state LiDAR equipped by way of Innovusion has a horizontal viewing perspective of 120°, a most detection distance of 500 meters, and a most answer of 0.06°x0.06°. As well as, the watchtower-like format reduces the blind spots of the sensor.

Self reliant using {hardware} configuration of Nio fashions

Depending on Web operation, group advertising and marketing has develop into a task style within the business

Most standard automakers take turning in orders as without equal purpose, they usually terminate advertising and marketing campaigns once offers are finished. NIO regards the acquisition of goods by way of customers as the start of its advertising and marketing, and makes enjoy and advertising and marketing penetrate into all the lifestyles cycle of goods.

In NIO’s ripple style, core automotive homeowners are within the kernel, accounting for approximately 10% of the full automotive homeowners. Core automotive homeowners play an exemplary function to draw fans nearer to them, and frequently extend their affect. In a similar way, this style could also be vividly mirrored within the operation of APP group. For group operation, NIO has established a collection of person provider machine, with the next operation strategies and methods:

1. Recruitment technique: the Web operation approach is followed, with praise issues for outdated customers who invite new customers effectively. The issues earned by way of customers may also be exchanged for items at NIO Lifestyles (NIO’s mall), or for espresso coupons, match tickets and a few different rewards at NIO Space (NIO’s offline person middle).

2. Person enlargement machine: 3 analysis standards – issues, coupons and NIO Worth.
Issues: alternate for items and different advantages.
Playing cards and coupons: together with drink coupons, one-click recharge coupons, vacation spot mobility coupons, and many others.
NIO Worth: It’s an gathered price that data each and every person’s actions in NIO group and his/her contribution to the group. Its unit is N.

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3. A group was once established to create a social circle for peculiar customers: The group of NIO APP makes it more straightforward for customers to seek out like-minded humans in keeping with spare time activities, areas and industries.

4. A club machine was once erected to forge a high-end social circle.

The replace frequency of NIO APP could be very excessive. From its release in November 2016 to February 2022, NIO APP skilled 4 variations – 1.0, 2.0, 3.0, and four.0, with a complete of 44 updates and an replace each and every two months averagely. The purposes of the APP are frequently optimized and changed, in order that customers can all the time really feel refreshed.

Beneath such operational measures, NIO APP has develop into the cornerstone for organising deep connections with customers. To this point, there were over 2 million registered customers, of whom about 200,000 are day-to-day lively customers and just about 50% of them are NIO enthusiasts who’ve no longer purchased a automotive. In 2021, greater than 11.6 million interactions came about amongst group customers, and each and every EPclub member suggest 25 NIO vehicles on the market averagely, similar to RMB10 million as in keeping with the unit promoting value of RMB400,000.

NIO lays out the operation ecology of the Web of Cars prematurely by way of production cellphones

Relating to clever connectivity, NIO’s sensible cockpit is supplied with the NOMI in-vehicle synthetic intelligence machine, in order that NIO automotive homeowners can be in contact with folks and automobiles via NOMI. NIO additionally frequently upgrades and optimizes the purposes of NOMI by way of OTA. As an example, NIO has progressed the popularity capacity and wake-up fee (particularly the reaction to youngsters’s wake-up) of NOMI within the Aspen 3.0 unveiled in September 2021; on the similar time, it has ramped up NOMI’s keep an eye on over vehicles, similar to reminiscence of seat positions, adjustment of ambient gentle brightness, switching of sound box modes and different automotive keep an eye on instructions. Within the Aspen 3.1 introduced in January 2022, wake-up phrases + steady directions are added, with out calling NOMI ahead of giving a command. NIO plans to optimize the figuring out, listening to, and figuring out of NOMI sooner or later.

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But even so, NIO has maintained a excessive frequency of OTA updates for the Web of Cars. As of February 2022, NIO had introduced 3 main variations, 1.0, 2.0, and three.0, with a complete of 24 OTA updates and about as soon as each and every two months. Particularly, 3 updates took place in 2018, 9 in 2019, 5 in 2020, six in 2021, and one in January-February 2022.

Options of OTA updates for the Web of Cars:

– All fashions give a boost to OTA updates.
– A big machine improve is performed virtually yearly, similar to NIO OS 2.0 (Jun 2019), Aspen 3.0 (Sep 2021).
– As of February 2022, there have been 351 OTA updates, 56.1% of which have been mirrored in IVI, ADAS and self reliant using.

In its long run making plans, NIO expects to shape a closed “people-vehicles-mobile telephones” loop via interconnection between cellphones and IVI, notice knowledge sharing, and supply customers with extra clever interactive lifestyles enjoy. It’s reported that NIO is making ready for dabbling within the cell phone business. Yin Shuijun, the previous president of Meitu, has joined NIO and leads the cell phone trade.