December 3, 2022

NIO, a number one Chinese language electrical car producer, lately launched recruitment data for a task posting entitled “Product Supervisor of Smartwatches,” consistent with a document through Tech Planet on November 1.

The process description states that the worker might be answerable for bobbing up with aggressive product ideas, making sure product competitiveness, growing product promoting issues and offering methods for advertising and marketing and gross sales. It calls for a minimum of 3 years of enjoy in making plans wearable gadgets at main producers.

NIO has in the past entered the smartphone marketplace, triggering in depth dialogue. William Li, CEO of NIO, printed the explanations for the corporate’s coming into the smartphone business, announcing {that a} smartphone is crucial tool for customers to glue NIO cars. Li stated, virtually part of NIO automotive homeowners use iPhones, whilst a lot of other people use Huawei smartphones. Apple’s ecology and machine is now very unique to the car business. For instance, a automotive comes same old with extremely wideband (UWB), but when iPhones don’t open get right of entry to, shoppers and automotive corporations will turn out to be passive.

Relating to ability, Yi Wei, the previous senior vice chairman of Meitu Cellular, which operates a smartphone industry underneath Chinese language picture and video editor Meitu, has joined the NIO smartphone workforce as the top of its tool division. Some media shops in the past reported that “the NIO smartphone workforce has greater than 300 staff, and their background comprises OPPO, Meitu, Huawei and different corporations.” NIO‘s first smartphone will reportedly be located as a high-end flagship product, and might be provided with Qualcomm’s Snapdragon 8 Gen 2 chipset. The beginning worth might exceed 5,000 yuan ($688), and the cost of the easiest configuration fashion might succeed in 7,000 yuan.

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In mid-September of this yr, a Chinese language blogger broke the inside track, announcing, “Showed! NIO will unencumber a smartphone subsequent yr, which might be to be had earlier than the tip of subsequent yr. The product might be high-end. It was once initially to be had earlier than the tip of this yr, however the corporate stated that it nonetheless has to pursue a greater product, so it is going to look forward to subsequent yr.”

In these days’s smartphone marketplace, along with the smartphone producers which might be in fierce festival, there are regularly extra corporations from different industries coming into the sphere. Client tech company Xiaomi has introduced its get started of car production, whilst smartphone maker Meizu was once simply received through a undertaking of Geely Chairman Eric Li. The control of Chinese language conventional carmaker SAIC as soon as stated that it is considering making plans deep integration with smartphone producers.