December 3, 2022

Twenty-two years in the past, a high-tech sedan rolled into U.S. Toyota dealerships and ceaselessly modified the automobile trade. The 2001 Prius, Latin for “To Move Earlier than” become the sector’s first manufacturing hybrid automobile and ushered in a brand new technology of cars that blended an electrical motor with a excessive potency engine to squeeze extra miles out of each and every gallon. Now, over 20 years later, this mythical nameplate is able to once more display it’s at the vanguard – with the expose of the all-new 2023 Toyota Prius and Prius Top at a kickoff match the eve of the 2022 Los Angeles Auto Display on the LA Conference Middle.

“As an organization, we set our attractions on creating a brand new Prius for the long run, and our design and engineering groups in point of fact delivered,” mentioned Toyota team vice chairman and common supervisor Dave Christ. “The load of the Prius identify is heavy – it carries with it the id of a complete class of auto powertrain. We’re assured the all-new 2023 Prius and Prius Top will proceed this necessary legacy.”

Hybrid Reborn: 2023 Toyota Prius

For the reason that unique Prius introduced, the automaker envisioned a global the place hybrid-powered gas potency was once no longer the other, however fairly the norm. Now, with over 5 million devices bought in North The usa, and over 20 million globally, Toyota hybrids don’t seem to be just a commonplace sight, however they’ve made a distinction, too, fighting over 82 million heaps of CO2 emissions from coming into the ambience. With the addition of probably the most fuel-efficient Prius thus far, reaching a producer estimated 57 MPG blended gas economic system ranking at the LE FWD style, this Toyota hybrid brings obtainable electrification to drivers all over.

As a part of Toyota’s various solution to carbon neutrality, the Prius hybrid is a part of lineup that appears to transport “past 0.” With ten hybrids, two plug-in hybrids, the brand new bZ4X battery electrical automobile and nil emission hydrogen gas mobile generation Mirai, Toyota is dedicated to discovering extremely effective and nil emission answers that have compatibility consumers life throughout the USA. As an emblem of that dedication, the 2023 Prius would be the first Toyota automobile to put on a brand new “Past 0” badge, a world effort to reach carbon neutrality in our merchandise, production and past.

The associated fee and on-sale date of the thrilling, all-new 2023 Prius can be introduced later this 12 months.

Goal-Constructed Efficiency
Relating to efficiency, Prius is purpose-built. The brand new hybrid gadget complements each the gas economic system and riding efficiency with will increase to each engine and battery output. The acceleration really feel and automobile dealing with have additionally been enhanced, offering a riding really feel and accelerator reaction distinctive to electrified cars.

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Below the hood is the 5th technology hybrid powertrain coupled with a bigger 2.0L engine and a newly evolved lithium-ion battery, positioned beneath the rear seat. On AWD fashions, an Digital On-Call for AWD gadget has been followed which makes use of a motor to pressure the rear wheels, enabling solid riding efficiency when beginning off and when riding on slippery street surfaces reminiscent of snow. The newly evolved lithium-ion battery pack provides a fifteen% build up in output in comparison to the former technology Nickel Steel battery – decreasing the scale and the burden.

The end result is an interesting acceleration enjoy with 194 horsepower and a 0-60 time of seven.2 seconds for the Entrance-Wheel Force (FWD) fashions. This can be a 26% development in comparison to the outgoing FWD style of 9.8 seconds.

For All-Wheel Force (AWD) fashions, Prius provides 196 horsepower and a 0-60 time of seven.0 seconds. A high-output IPM (Internal Everlasting Magnet) motor has been followed for the rear motor on AWD fashions, bearing in mind a compact design that complements the low traction street mountaineering efficiency and the steadiness when turning.

Prius provides 3 pressure modes – NORMAL, ECO and SPORT mode. In ECO mode, the pressure power build up in line with accelerator operation is suppressed rather to permit finer accelerator regulate and strengthen the gas economic system. In POWER mode or SPORT mode, the pressure power within the low-/mid-accelerator opening is greater to strengthen throttle responsiveness.

The all-new 2023 Toyota Prius is provided with the gear to make lifestyles extra handy – due to the to be had 12.3-inch Toyota Audio Multimedia gadget designed and engineered via Toyota’s Texas-based Hooked up Applied sciences group. Prius drivers may also be able to get entry to quite a lot of enhanced connectivity and comfort options, together with Over-the-Air (OTA) updates.

Customers can engage with the gadget via intuitive contact and voice activation controls. With the to be had Hooked up Provider Force Attach, drivers and passengers have get entry to to Clever Assistant, Cloud Navigation and Vacation spot Lend a hand. With Clever Assistant, easy words like “Hiya Toyota” awaken the gadget for voice activated instructions to seek for instructions, to find Issues of Passion (POI), modify audio controls, trade the cabin temperatures and extra.

Cloud Navigation, the to be had onboard navigation resolution, makes use of the cloud to obtain the most recent to be had map, visitors and routing knowledge. To make sure customers have probably the most up-to-date seek functions, POI seek is equipped via Google Issues-of-Passion knowledge. Vacation spot Lend a hand additionally provides get entry to to 24/7 reside agent help to find the following vacation spot.

2023 Toyota Prius cockpit

The brand new Toyota Audio Multimedia lets in for twin Bluetooth® telephone connectivity, with improve for same old wi-fi Apple CarPlay® and Android Auto™ compatibility. With additional connectivity, the Prius has an to be had Wi-Fi Attach 1-month trial that provides 4G connectivity for as much as 5 units – turning the Prius into an AT&T Hotspot.

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Including to the already tough providing of audio playback talent with HD Radio®, USB knowledge and a SiriusXM® Platinum Plan 3-month trial subscription, Wi-Fi Attach additionally allows the brand new Built-in Streaming function, offering consumers the power to hyperlink their separate Apple Tune® and Amazon Tune subscriptions to the automobile for onboard regulate.

For the ones in search of an enhanced audio enjoy, the Prius provides a JBL® Top class Audio gadget with 8 audio system, making a cellular live performance from any song style. Same old at the Restricted grade best, with using Clari-Fi® generation, the gadget may be ready to respire lifestyles into compressed virtual song codecs improving the audio enjoy.

Each and every Prius provides a bunch of extra to be had Hooked up Services and products. Protection Attach contains an Emergency Help Button (SOS), 24/7 Enhanced Roadside Help, Computerized Collision Notification, Stolen Automobile Locator and Collision Help with as much as a 10-year trial. Provider Attach provides drivers the power to obtain Automobile Well being Experiences, Repairs Indicators and reminders, additionally with as much as a 10-year trial.

With the Toyota app, customers can keep attached to their Prius with a 1-year trial of Far off Attach carrier, to be had on LE grade and same old on XLE and Restricted. Customers can turn on headlights, lock/liberate the doorways and remotely get started the automobile. Customers too can test automobile standing, obtain reminder notifications and set Visitor Motive force Indicators. Virtual key may be to be had with Far off Attach for the XLE and Restricted Grades – making it simple to fasten and liberate doorways, faraway get started and extra all from a wise telephone.

In a position to maintain your whole software charging wishes, the Prius is provided with six USB ports within the cabin. Up entrance, two Kind-C USB ports on the backside of the middle stack plus two extra Kind-C USB ports within the heart console. For second-row passengers, two Kind-C USB ports are positioned on the backside rear of the middle console.

Comfort options are aplenty for Prius, too. Blind Spot Observe (BSM) with Rear Move Site visitors Alert (RCTA) is same old on all grades. Entrance and Rear Parking Lend a hand with Computerized Braking is to be had on all grades. A Panoramic View Observe is to be had on Restricted and offers a reside rotating 360-degree view across the automobile. Complicated Park is to be had on Restricted, a hands-free gadget designed to help you with parallel parking or backing right into a parking lot.

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For 2023, Prius will come same old with the most recent Toyota Protection Sense technology, TSS 3.0. This suite of lively protection programs contains the present function set to be had at the prior technology Prius however contains some further improvements and functions. This suite of security measures contains:

  • Pre-Collision Gadget with Pedestrian Detection
  • Lane Departure Alert with Steerage Lend a hand
  • Complete-Velocity Vary Dynamic Radar Cruise Regulate
  • Lane Tracing Lend a hand
  • Street Signal Lend a hand
  • Computerized Top Beams
  • Proactive Riding Lend a hand

Proactive Riding Lend a hand is new to Prius and the Toyota Protection Sense bundle. When gadget running stipulations are met, the use of the automobile’s digital camera and radar, the program supplies delicate braking into curves or delicate braking and/or steerage to assist improve riding duties reminiscent of distance regulate between a previous automobile, pedestrian or bicyclist. Proactive Riding Lend a hand isn’t an alternative to the Pre-Collision Gadget and operates in numerous instances.

The Toyota Protection Sense function from the prior technology Prius has been enhanced for TSS 3.0:

  • The Pre-Collision Gadget with Pedestrian Detection has enhanced detection functions due to new gadget sensors. It receives enhanced intersection improve with advanced detection capacity in positive instances. It additionally provides the potential to hit upon motorcyclists, along with bicyclists and pedestrians.
  • Lane Departure Alert with Steerage Lend a hand has enhanced lane popularity that comes with detection of positive 3-D items, like guardrails, that can be used to assist outline the lane.
  • Complete-Velocity Vary Dynamic Radar Cruise Regulate provides a fourth following distance atmosphere, from the in the past to be had 3. Enhanced automobile detection lets in for the power to hit upon a couple of previous automobile, in addition to cars in adjoining lanes. This is helping the gadget to supply smoother, extra herbal velocity changes, particularly when the driving force adjustments lanes.
  • Like Lane Departure Alert, lane popularity is enhanced for Lane Tracing Lend a hand. The program now additionally is helping supply more room between cars being handed in adjoining lanes. It really works via offsetting the cars’ riding trail with minor steerage changes whilst holding the automobile inside its lane.
  • An Emergency Riding Prevent Gadget has been added to Lane Tracing Lend a hand. It’s designed to watch the driving force’s inputs, reminiscent of steerage operation, to decide in the event that they’re inattentive or non-responsive, reminiscent of all over a clinical emergency. This option can carry the automobile to a prevent if the driving force doesn’t reply to indicators to take regulate.
  •  Street Signal Lend a hand will get expanded signal detection functions that now come with positive intersection indicators and caution indicators, like pedestrian crossings.